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Kiwis celebrate World Vape Day, but more action required – AVCA

Kiwi ex-smokers and vaping advocates will celebrate World Vape Day on Sunday, 30 May – the first since New Zealand legislated and regulated vaping. However, much more effort is required to achieve Smokefree Aotearoa with submissions on the Government’s action plan set to close, say tobacco harm reduction proponents.

“World Vape Day is a celebration of personal stories of smokers who have found an incredibly effective way out of smoking, thanks to the advent of innovative smoke-free products,” says Nancy Loucas, co-director of Aotearoa Vapers Community Advocacy (AVCA).

She notes that despite the global success of vaping, and it being key to reducing New Zealand’s overall smoking rate to record low levels, the World Health Organisation continues to ignore numerous independent studies published in peer-reviewed scientific journals supporting vaping as a much safer alternative to deadly cigarettes.

What’s more, she says, an increasingly negative media narrative in New Zealand about a supposed ‘vaping epidemic’ among the youth is not supported by evidence. Recent regulations have also lessened vaping’s marketing appeal and made youth access much tougher.

“After examining a survey of over 27,000 secondary school students, University of Auckland researchers last year confirmed there was no youth vaping epidemic in New Zealand. They found that only 0.8% of 14 and 15-year-olds, who had never smoked, were regular vapers. It’s important we stay focused on the evidence, not the emotion,” she says.

This year’s World Vape Day highlights smoke-free products as ‘the better choice’ to combustible cigarettes which are linked to more than eight million premature deaths each year among 1.1 billion smokers globally.

AVCA notes that Public Health England, in its 2018 independent evidence review, concluded that ‘e-cigarettes are around 95-percent safer than combustible cigarettes.’

“Thankfully more than 50 million smokers around the world have already switched to vaping, which means they have significantly reduced their exposure to toxins and carcinogens found in tobacco smoke. 

“With up to 200,000 ex-smokers now vaping in New Zealand, World Vape Day continues to grow here every year. Vaping is key to achieving smokefree and saving lives, so there is a lot to celebrate,” says Ms Loucas.

World Vape Day is celebrated a day before World No Tobacco Day on May 31.

She says that while World Vape Day is being widely celebrated, for several Asia-Pacific countries, like Thailand, vapers continue to face imprisonment and fines. However, news out of the Philippines in recent days is positive.

Legislation supporting vaping has passed in the Philippines’ House of Representatives. The proposed ‘Non-Combustible Nicotine Delivery Systems Regulation Act’ now goes to the Senate where it’s expected to pass. Ms Loucas says this is a massive achievement for tobacco harm reduction advocates in the Philippines.

While vaping was legislated in New Zealand last year, and more Ministry of Health regulations will be finalised by Cabinet next month, AVCA believes vaping needs to be elevated as a key component in the Government’s smokefree action plan. Otherwise, Smokefree Aotearoa will never be achieved. 

AVCA is encouraging submissions on the Government’s smokefree discussion document before 5.00pm on Monday, 31 May via: https://www.health.govt.nz/publication/proposals-smokefree-aotearoa-2025-action-plan

About AVCA

AVCA was formed in 2016 by vapers across New Zealand wanting their voices heard in local and central government. All members are former smokers who promote vaping to help smokers quit – a much less harmful alternative to combustible tobacco products. AVCA does not have any affiliation or vested interest in industry – tobacco, pharmaceutical and/or the local vaping manufacturing or retail sectors.


Nancy Loucas

Nancy Loucas

Nancy comes from a diverse administrative background that includes surgical research administration, teaching (primary and tertiary level), executive administration and community property management. For over 15 years she has been very active in community advocacy with youth, lower income folk needing advocacy and now, vaping advocacy. She brings a wealth of scientific, medical and research administrative/management knowledge with her to her role as CEO/Director at AVCA.

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