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Vape flavour ban only penalises adults keen to quit smoking

New Zealand’s 11 August vape flavour ban for general retailers will sadly cost lives, making it harder for adults desperate to quit smoking, says the country’s leading consumer vaping advocacy.

With the Smokefree Environments and Regulated Products (Vaping) Amendment Act passing last year, general retailers such as supermarkets, service stations and convenience stores can now only sell three flavours – mint, menthol and tobacco.

Smokers and ex-smokers wanting to access the most popular adult flavours, such as fruit and dessert, will need to find a registered specialist vape store online or in person.

“If we are to reduce tobacco harm in society, we need to ensure assess to safer nicotine alternatives like vaping is easier, not harder. This is a totally misguided move that won’t help the kids and only punishes the adult Kiwis desperate to quit the cancer sticks,” says Nancy Loucas, co-director of the Government Aotearoa Vapers Community Advocacy (AVCA).

Ms Loucas says big steps have already been taken to safeguard New Zealand’s minors from accessing vaping.

Since the vaping legislation was passed in 2020, it has been illegal to sell vapes and vaping liquids to anyone under 18 years of age. Consumer marketing and advertising has been banned, with much tougher rules around the likes of packaging, displays and signage.

“A full range of cigarettes and tobacco products remain widely available in supermarkets, service stations and dairies. Yet, from 11 August, adults can’t readily access their favourite vape flavours from those same retailers. Full access to deadly combustible cigarettes and limited access to safer alternatives is a shocking public health policy,” she says.

AVCA has long supported the formalisation of vaping as an R18 activity and mandatory product safety standards. However, it describes this latest regulation as over the top and hitting the wrong target.

“Point of sale is where the Government needs to get tough. Some serious penalties now apply for retailers who sell to minors. The Government needs to move from educating retailers about the new laws to enforcement,” she says.

Ms Loucas says the overwhelming number of retailers are responsible, requesting age identification. Any who aren’t, need the book thrown at them.

AVCA now looks forward to Associate Health Minister Ayesha Verrall’s soon to be released Smokefree Aotearoa action plan.

“Key to getting New Zealand back on track with its 10-year smokefree ambition is elevating vaping as the go-to smoking cessation tool. Ensuring fair adult access to a wide range of vape products needs to be a big part of it.

“If this latest move slows down our national goal to be smokefree, as AVCA predicts, then the Government’s needs to be prepared to do the right thing and reverse it,” says Nancy Loucas. 

About AVCA

AVCA was formed in 2016 by vapers across New Zealand wanting their voices heard in local and central government. All members are former smokers who promote vaping to help smokers quit – a much less harmful alternative to combustible tobacco products. AVCA does not have any affiliation or vested interest in industry – tobacco, pharmaceutical and/or the local vaping manufacturing or retail sectors.


For a free digital media repository on tobacco harm reduction in Asia Pacific – including media releases, images and graphics – please visit https://apthrmedia.org

Nancy Loucas

Nancy Loucas

Nancy comes from a diverse administrative background that includes surgical research administration, teaching (primary and tertiary level), executive administration and community property management. For over 15 years she has been very active in community advocacy with youth, lower income folk needing advocacy and now, vaping advocacy. She brings a wealth of scientific, medical and research administrative/management knowledge with her to her role as CEO/Director at AVCA.

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