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Press Release – MOH has completely missed opportunity this Stoptober

 Media release

Aotearoa Vapers Community Advocacy (AVCA)

Sunday, 11 October 2020

Aotearoa Vapers Community Advocacy (AVCA) says the Ministry of Health has missed an excellent opportunity to fully support Kiwi smokers by not getting in behind Stoptober 2020.

Created by Public Health England and launched in 2012, Stoptober has become a popular initiative in many countries to encourage smokers to quit for the month of October and beyond. In the UK, the NHS, Ash, the British Lung Foundation, the British Heart Foundation and Cancer Research UK are all backing Stoptober 2020.

Co-director of AVCA, Nancy Loucas, says New Zealand does well with its Government-funded ‘Vaping To Quit Smoking’ campaign while District Health Boards actively promote vaping as an effective smoking cessation tool via various programmes. However, by dropping Stoptober, many Kiwis’ lives and overall health are at risk.

“Stoptober gets some real cut-through in the UK, helping many smokers to successfully quit. In New Zealand we hear a lot about ‘Dry July’ every year. However, it’s time the Government once again got in behind Stoptober, with this year presenting a unique opportunity given Covid-19,” she says.

Stoptober challenges people to give up smoking for 28 days, making them five times more likely to quit for good, according to research. What’s more, vaping has proven critical to smokers successful quitting combustible tobacco, with Public Health England research confirming that vaping’s 95% less harmful than smoking. 

“Given the global pandemic, it’s well established that the best thing smokers can do to protect their heath and boost their immune system is to kick their cigarettes. In fact, more now want to as Covid-19 has made people much more cognisant of their personal health and vulnerability to illness.”

Ms Loucas says it’s not as though the Ministry of Health has never got in behind Stoptober. In 2014, it launched its first-ever national stop smoking month with a well-funded publicity campaign which included a dedicated stoptobernz.co.nz website which sadly has long been defunct.

“Over two million British smokers have made a quit attempt since Stoptober began eight years ago, and today their overall smoking rate is 13.9% – a record low. New Zealand’s rate might be lower at 12.5%, and we may have kept Covid-19 at bay, but let’s not forget that 5,000 Kiwis still die every year from smoking-related illnesses.

“2020 would’ve been a perfect year for the Ministry of Health to get in behind Stoptober, but sadly they completely missed the boat,” says Nancy Loucas.

Nancy Loucas

Nancy Loucas

Nancy comes from a diverse administrative background that includes surgical research administration, teaching (primary and tertiary level), executive administration and community property management. For over 15 years she has been very active in community advocacy with youth, lower income folk needing advocacy and now, vaping advocacy. She brings a wealth of scientific, medical and research administrative/management knowledge with her to her role as CEO/Director at AVCA.

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